Wednesday, December 15, 2010

Marketing Genius - An Energy Efficiency Post

Two weeks ago, my co-hort at work attended an energy efficiency marketing conference and came back with this among the many other great tidbits. The link is to Heatballs!! That's right folks...HEAT BALLS!!! You know you want 'em, you know you need 'em. Coming up in 2012 incandescent light bulbs over 60 watts will no longer be available for sale. The reason for the change is to put a limit on how inefficient a light bulb (lamp) can be. This is also the death of the fat tube T12 fluorescent lamps.
This company and the genius behind it decided to see how they could get around the new efficacy rules and I believe they will succeed. Hey, if the Eden Pure, which is a light bulb in a box can sell for hundreds of dollars, why not Heat Balls!?! They are, after all, 95% efficient. The 5% being lost in light!!

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